Web Design and Development Sydney - WebEd Usage for SEO

Google Releases its SEO Starter Guide

Google has released its new SEO Starter Guide, which addresses over twelve different areas in regards to Search Engine Optimisation. You can download the Google SEO Starter Guide by clicking here.
You will find a number of very useful recommendations in order to improve your website's performance within the search engines. It is important that you follow these tips when building and managing your website.
WebEd from Customer Community allows you to meet the requirements suggested on the Google SEO Starter Guide thanks to its various useful applications and tools provided. Here we explain you how these requirements are achieved through WebEd.

Google SEO User Guide

Create unique, accurate page titles:

Indicate page titles by using title tags. Title tags tell users and search engines what the topic of particular page is.
Accurately describe the page content:
  • Choose a title that effectively communicates the topic of the page content.
  • Avoid choosing a title that has no relation to the content of the page.
  • Using default or vague titles like "untitled" or "new page 1".

Create unique title tags for each page:
  • Each of your pages should ideally have a unique title tag, which helps Google know how the page is distinct from the others on your site.
  • Avoid using a single title tag across all of your site pages or large group of pages.

Use brief, but descriptive titles:
  • Titles should be both short and informative.
WebEd and page titles:
  • WebEd allows users to define the title for each page.
  • WebEd page description lets you set the description meta tag for every page.

Make use of the description meta tags:

  • Accurately summarize the page content.
  • Write a description that would both inform and interest users if they saw your description Meta tag as a snippet in a search result.
  • Use unique descriptions for each page.
WebEd and description meta tags:
  • WebEd allows users to edit and customize the description meta tags for each page.

Improve the structure of your URLs:

  • Simple to understand URLs will convey content information easily.
  • Friendlier, easier to identify, better "crawling" of documents by search engines.
  • Search engines might find URLs with clear words/description more appealing.
  • Create a simple directory structure, which organizes your content well and makes it easy for visitors to know where they are at on your site.
WebEd and URLs:
  • WebEd lets you define the pages' URLs to take advantage of chosen keywords.
  • WebEd also recognises incomplete URLs and degrades effectively.

Make your site easier to navigate:

  • The navigation of a website is important in helping visitors quickly find the content they want.
  • Ensure more convenience for users by using "breadcrumbs lists".
  • Prepare 2 site maps: one for users and one for search engines.
  • Create a naturally flowing hierarchy.
  • Use mostly text for navigation. Controlling most of the navigation from page to page makes it easier for search engines to crawl and understand your site.
  • Put an HTML site map page on your website, and use an XML Sitemap file.
  • Have a useful 404 page that guides users back to a working page on your site can greatly improve a user's experience.

WebEd and navigation:
  • WebEd allows you to create an easy-to-navigate site map.
  • It also allows you to effectively build a well-organised website, where you can reallocate pages easily as well as update content regularly.
  • You can also create a flowing site map with WebEd.
  • WebEd allows you to have a customized 404 page message that allows you to go back to the Home Page.
  • WebEd creates a site map structure in line with SEO best practices. It generates type codes for the site map, which you can register on Google to enable it to find all the pages on it.
  • WebEd consultants optimise the pages in your site - we create a report based on the chosen keywords on what changes need to make to your site and then we either make the changes for you or work with your web company to get the changes implemented.

Offer quality content and services:

  • Anticipate differences in users understanding of your topic and offer unique exclusive content.
  • Write easy-to-read text, avoid grammatical mistakes.

WebEd and updating your content:
  • WebEd allows you to update content easily and quickly, so that the information you have on your website is always relevant.
  • WebEd offers a Spellchecking tool.

Write a better anchor text:

  • Suitable anchor text makes it easy to convey the contents linked. The better your anchor text is, the easier is for users to navigate and for Google to understand what the page you're linking is about.
  • Format links so they are easy to spot: make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them.
  • Think about anchor text for internal links too: internal links can help users and Google navigate your site better.
WebEd and anchor text:
  • WebEd consultants help define keywords. We have tools to show how many people in your location are using the selected search phrases and we make recommendations on which words to use.
  • We measure the traffic rates to endure you are getting the traffic you deserve. Continual monthly reports ensure you see at a glance where your site is ranking, the amount of traffic being generated and the back link count to your site.
  • We measure and report - the site ranking should start to improve over the following weeks. We watch the results and tweak as required to get you the optimum ranking for your site and the chosen keywords.

Optimise your use of Images:

Image-provided information can be provided for by using the "" attribute.
Use brief, but descriptive file names and alt text. Do not use generic filenames.
WebEd and optimising images:
  • WebEd offers a Photo Gallery module, where you can upload images on your website and include an "alt" attribute or description.
  • WebEd allows you to include keywords on the image description.

Use heading tags appropriately:

  • Heading tags (not to be confused with the <head&get; HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with <h1&get;, the most important, and ending with <h6&get;, the least important.
  • They perform as visual cues to users pointing that a text is important and could help them understand the content underneath the heading text.
  • Multiple heading sizes used in order create a hierarchical structure for your content, making it easier for users to navigate through your document.
  • Use heading tags to emphasize important text
  • Heading tags are an important website component for catching the user's eye, so be careful how you use them!

WebEd and heading tags:
  • WebEd allows you to designate different types of heading styles to your headings to highlight the main topic of the page.
  • WebEd has different styles defined for different link types to help differentiate links.

Promote your website in the right ways:

About increasing backlinks with an intention to increase the value of the site:
  • Being recognized online
  • A blog post on your own site letting your visitors know that you added something new in a great way to get the word out about new content or services (RSS feed).
  • Adding information of your business onto Google Places

Know about the social media sites:
  • Sites build around user interaction and sharing have made it easier to match interested groups of people up with relevant content.
  • Reach out to those in your site's related community
WebEd and promoting your site:
  • WebEd offers a social networking and content sharing module. It can include a toolbar on your web pages that enables users to share content on their websites with their friends.
  • WebEd also offers a RSS Feeds and Simple News Modules to allow site administrators to quickly create new items and publish information from external news sources to populate users' websites.
  • Customer Community sets up Google Places, Google Maps of a number of backlinks as a STD part of your website set-up.
  • Customer Community offers a full Social Media service to get the best results for your brand.
  • Customer Community also puts in place a back link strategy - we have the keywords and target audience you are looking for. Our researchers will find the place these people hang out and get back links from those locations, linking back to your site to help improve the rankings.


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