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The dealers were delighted with the new Find a Dealer that not only showed the nearest location but also allowed searching by postcode and even driving directions. Courtney Martin - Allpower Industries

Way Out in Front - Holloway Consulting

Using Web Ed & CC

Holloway Consulting is a leadership training and development consultancy with a solid client base and an enviable industry reputation. Operating through brokers and from repeat clients, it was looking to lift its general brand profile.

The Australian company was on the 3rd evolution of its website when management acknowledged the critical need to integrate the back end with email lists and customer newsletters. Holloway Consulting had already worked with a variety of providers for their website, database and customer solutions when they turned to Customer Community Services.

A website that works
WebEd helped Holloway Consulting to address the shortcomings of the existing website and provided an integrated site solution giving them a platform for growth.

According to Holloway Consulting managing director, Kevin Holloway, "We had a very clear idea of our need. The site layout was not flexible and didn't support the easy uploading of a new corporate masthead, banners or dynamic content. With the solutions from Customer Community Services we have been able to implement strategies that are consistent with the rest of the brand to present a strong image."

"The site was not ranking and was not optimised for search engine placement through Google," said Customer Community Services managing director, David Bilbow, of this common issue with corporate sites. "The new website is fully optimised and leads are now coming from traffic referred by Google."

Management of leads from the website was an important consideration. "Leads and opportunities were not automatically populated into our marketing database," Kevin said. "So someone might browse a page and download a document but we would not necessarily know who they were."

Now leads are captured and populate the database as well as the list to receive email marketing.

"The Email Newsletters are really effective for providing new content to the site and developing extra value for our clients through a reference library. We are now seeing more people signing up to our newsletter," Kevin said.

Local service
"We liked working with a local supplier - I can drop into their office whenever I want. Customer Community Services have been good at taking on board feedback from the people using the applications," said Kevin, who manages the Sydney-based company working closely with his wife, corporate trainer, Mandy Holloway.

"The experience of changing over is never easy but we are very happy with the help we?ve received along the way. WebEd is easy to use and flexible. I have been talking with David and his team about ways of making the application even more dynamic. We have lots of ideas."


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