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Thanks so much to all at Customer Community. The changes you suggested to our processes not only delivered the expected results but now we have a new web site and a real marketing database to help us grow. Alan Martin Alan's Wholesale

WebEd - Allpower Industries

Allpower Industries are leaders in quality outdoor power equipment with over 30 years experience. Their equipment is sourced from all over the world and their brands include Echo, Billy Goat, Country Clipper, Supaswift and Stiga and a complete range of spare parts. Allpower Industries have over 700 dealers across Australia, including over 100 Allpower Garden Machinery Centres.

Allpower's commitment to customer satisfaction has not wavered since 1977 and they needed a website to reflect and support this.

Allpower previously did have a website but it was not doing anything of benefit for the business. It was old, outdated and was not user friendly. Their old website, if anything, was actually working against the company as they had to spend time replying to calls and emails from customers requesting basic information that couldn't be found on the website, such as their nearest dealer and product image requests. Allpower needed a better way to provide dealers and customers with information.

Customer Community was approached to create a website that advised customers of the full product range and new products as they became available. Customer Community designed website page templates and Allpower submitted their own content to the pages before it went live. Allpower say this has been very useful and that the training process was very easy to understand and use. Allpower found working with Customer Community to be absolutely fantastic and [Customer Community's] staff have been extremely helpful and understanding with any question's they may have.

Allpower are also benefiting from the ease at which they can edit their website, as opposed to having to rely on an outside company and wait for them to complete the work. Being able to update the website themselves easily means the company has more control and understanding over their own website.

The website now has a secure dealers'area that allows dealers to login to check stock and upcoming products. Feedback from dealers and sales reps has been very positive and they say the website is very helpful and extremely user friendly.

Allpower also wanted a database of its nationwide dealers to be able to keep them updated on upcoming events and promotions. Prior to the new website Allpower's internal database proved to be very labour intensive when it came to updating member details or sending out information and newsletters, with the only viable option being a time and cost inefficient mail out. Now the website can be updated or the monthly bulletin posted to instantly connect with members. The internal database is now linked to the website, therefore when members logon to the secure member's portal and update details the internal database also gets updated.

Allpower say the feature that has received the most positive feedback and that they attribute with being the most successful in increasing custom is the dealer locater. The website can now give customers detailed location addresses and driving instructions to the nearest dealers from their location.

Some key features of the new Allpower Industries website are:
  • User-friendly catalogue listing the full range of products.
  • Instantly updateable with news and product information
  • A template design that ensures the growth of the website over time
  • Simple pathways for the customer to locate relevant information
  • Customers can now search by brand as well as by category
  • Interactive map to locate the nearest dealer to the customer
  • Driving instructions from the customer's location to nearest dealer
  • Secure dealer area to provide dealers with up to date information on product availability and special offers
  • Secure ordering facility for dealer spare parts
Allpower say they have seen a 25% increase in traffic to the website since it went live. They feel the website is now working for them and is professional and modern looking, therefore giving a better overall impression of the company. As a result Customer Community has now also been brought in to update AllPower's New Zealand Website.
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WebEd - Allpower Industries