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How to pick keywords

Choosing keywords is simpler than you think.

Sure you can sit around and try to guess what potential customers might type into Google to find your products and services, but there is a much simpler and easier method.
 
Step OneStep TwoStill Confused?

Ask Your Existing Customers

If you're like most businesses, you will be speaking to customers on a daily basis. Just ask your customers "what would you type into Google to find a product or service like mine?". You have to be clear here, often the customer will just say the name of your company. Whilst that may be correct, we are looking for people who use your products and services but don't know about your company. So you really want to know what they would type in to find a product or service like yours. Simple and effective. Ask five people and you have the start of your answer.

 
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How to pick keywords