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Google Ranking Explained

Most people are likely to use Google
Most people are likely to use Google as the search engine when searching for a business like yours. For your wesbite to be successful you will need a high Google ranking on as close to the first page as possible.

There are a set of rules to follow in order to achieve a high Google ranking. These rules are easy to follow and have been published in a number of places on the web.
 

The Google Ranking Rules

Have good keyword weight in your content.
Make sure keywords are contained in human readable sentences.
Place human readable alt tags on your images so search engines understand the significance of each image
Include your keywords in your title tag.
Ensure your keywords are defined in your metatags and page descriptions.
 
These rules have been well defined by search engines; after all they are in the business of attempting to return relevant content quickly. Following these rules does not guarantee that your website will be on the first page of search results, however following them will help you achieve a higher ranking.
Selecting KewordsGoogle and WebEd

Selecting Keywords

Choose keywords that web visitors are likely to enter into a search engine when looking for your products or services. Do not choose words unrelated to your busin ess. For example if you are an artist do not choose tennis racquets as a keyword. Tennis players may enjoy art but are unlikely to buy it while looking for new tennis equipment.

Do not be too specific with your keywords. The artist may be world famous for creating "modern art painted with oil paints framed in silver frames" but it is not a good idea to list this as very few people will type specific phrases like that into a search engine.

Selecting your keywordsThe best rule when deciding which keyword to use is to ask existing customers: "What would you type into a search engine when looking for a company that provides products and services like ours?"

Note: you do not want what they type in to specifically find you but rather you want to find out what they would type to find sites offering products and services like yours . E.g. In the case of the artist he should probably choose paint, portraits and art.

 
     
 
     
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Google Ranking Explained